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AutoUSA Partners with Dealership Marketing Services in New Search Engine Marketing Program
Tuesday October 24, 10:00 am ET
FORT LAUDERDALE, Fla. & COLUMBUS, Ohio. AutoUSA and Dealership Marketing Services today announced a joint program to offer internet marketing, search engine marketing, and search engine optimization services to retail automobile dealerships. The new AutoUSA search program provides another effective way for dealers to connect with online customers and drive traffic to their web sites. AutoUSA is the automotive retail industry's most proven and productive web-based lead sourcing service. Dealership Marketing Services provides internet marketing, search engine marketing, and search engine optimization products and services to new and used car dealers throughout the country.
Search engine marketing is rapidly growing as a tool in automotive e-commerce. It can be a cost-effective lead generation tool for auto dealerships, but only if properly implemented. This new program will provide dealers an affordable targeted marketing medium with measurable return on investment results.
More and more dealers realize that most car shoppers are using Google® and Yahoo!® to research their purchase before they show up on the lot. AutoUSA and Dealership Marketing Services will offer search engine optimization systems designed to improve auto dealers' rankings in leading search engines like Google, MSN, and Yahoo! and increase the dealers' online advertising visibility. AutoUSA and Dealership Marketing Services will also offer search engine marketing systems designed to drive online buying "traffic" into local auto dealerships through pay-per-click and site inclusion programs. This traffic includes both car buyers and service customers.
"AutoUSA has always partnered with the premier automotive websites to deliver the highest quality car buyers to our dealers," said Phil Dupree, General Manager, AutoUSA. "By using Dealership Marketing Services's leading edge search engine marketing technology, we are providing yet another avenue to connect our dealers with online customers. Our dealers will further focus their internet advertising, attract more online car buyers, and sell more cars."
"We are excited about the opportunity to show AutoUSA dealers how to harness the power of search engines to drive online car buyers into their dealerships and maximize the return on their internet advertising investment," said Todd Swickard, Dealership Marketing Services President and CEO. "We have focused the design of our search engine marketing and optimization systems on auto dealers, and we measure our success by dealership sales and their return on advertising investment." Swickard added that AutoUSA-affiliated dealers will now have online access to the company's real-time ROI reporting system.
About AutoUSA: (www.autousa.com)
AutoUSA, Inc. is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE:AN - News), the largest retail automotive company in the United States. AutoUSA acts as an independent third-party provider of leads to nearly 5000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes some of the country's most well respected online automotive resources, including AutoNation.com, Edmunds.com, Kelley Blue Book, N.A.D.A. Guides, AutoVantage, MSN Autos, Yahoo Autos and America Online. The vast majority of Ward's Top 100 eDealers use AutoUSA, and the company has been recognized by The Dot Com Insider for offering the lowest cost per sale in the industry. More information is available online at
http://www.AutoUSA.com.
About Dealership Marketing Services Inc: (www.autodealertraffic.com)
Dealership Marketing Services, a Delaware corporation, is an internet and search engine marketing company headquartered in Columbus, Ohio. Since 2001, Dealership Marketing Services and its predecessor, Auto Supplier Marketing, LLC, have developed internet marketing, search engine marketing, search engine optimization, website design, and online marketing support services designed specifically to improve retail automobile dealers' online advertising and maximize their return on advertising investment. For additional information, please visit the company's website at
http://www.autodealertraffic.com.
Contact:
AutoUSA
Phil Dupree, General Manager, 954-769-6659
DupreeP@autonation.com
or
Carter-West Public Relations
Sara West-Callahan, AutoUSA Account Manager, 949-493-0244
saracallahan@cox.net
or
Dealership Marketing Services
Jason Walker, Media Relations, 614-225-0580
Jason@autodealertraffic.com
Dealership Marketing Services, Enrolls in MSN adCenter Pilot Program
Columbus, Ohio – March 30, 2006 — Dealership Marketing Services has once again made unprecedented strides in the search engine marketing industry by allying itself with Microsoft Network’s latest online advertising resource, the MSN adCenter pilot program.
adCenter is designed to track the number of clicks generated by a company’s advertisement and compile demographic information to reveal a target market. Based on this specific information, adCenter users have the ability to tailor their marketing campaigns to gain the most online traffic for their advertising dollar.
“The search engine marketing industry is changing and growing at a rapid pace,” explains Todd Swickard, CEO of Dealership Marketing Services. “Unlike many online marketing firms, which promise results without the support of client-driven services, Dealership Marketing Services continues to establish affiliations with such useful search initiatives as MSN adCenter to improve the outcome of our customers’ advertising ventures.”
Expanding its SEM capabilities to improve its clients’ overall return on investment, Dealership Marketing Services ensures automotive dealerships that they will receive a comprehensive approach to capturing and retaining customer loyalty.
TODD SWICKARD OF Dealership Marketing Services, TO SPEAK AT THE KELSEY GROUP’S ‘DRILLING DOWN ON LOCAL’ CONFERENCE, MARCH 27-28
Columbus, OH (March 16, 2006) — Dealership Marketing Services, today announced that CEO Todd Swickard will be a featured speaker at
“Drilling Down on Local: Targeting the On-Demand Marketplace,” The Kelsey Group’s upcoming conference, taking place March 27-28 at the Fairmont San Jose, San Jose, California. Todd Swickard will participate on a panel entitled, Local Search: Nationals Lead the Charge, scheduled at 2:30 pm on day 1 of the conference.
“I am honored to participate as a guest speaker,” exclaimed Todd Swickard, “because there are several important trends that have recently developed in the advertising industry which deserve consideration. With the increased popularity of online marketing and local search, business professionals should be informed about how they can take advantage of these Internet-related strategies to maximize their marketing potential.”
“We have assembled an extraordinary line-up of speakers representing every segment of the industry—from local search and online directories, to IPTV, VoIP, online classifieds and wireless—to examine the emergence of the local search ecosystem,” said Greg Sterling, Kelsey Group analyst and conference chair. “We are fortunate to have Todd Swickard among our roster of speakers, and we look forward to his contribution to the conference.”
About Drilling Down on Local
Drilling Down on Local: Targeting the On-Demand Marketplace is The Kelsey Group’s tenth conference devoted to digital media with a local focus. This year’s event will highlight the emerging on-demand marketplace, covering a range of topics, from IPTV, VoIP and wireless platforms to local search, pay-per-call and Internet Yellow Pages. Drilling Down on Local has become a must-attend event for those who have a stake in the interactive local media industry, attracting executive level decision makers from the leaders and the innovators in the business. For more information, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, by e-mail at tkg@kelseygroup.com, or visit www.kelseygroup.com/dd2006/.
Dealership Marketing Services, Invites Kelley Blue Book Executive Mike Romano to Board of Advisors
Columbus, Ohio – March 13, 2006 – Maintaining its aggressive pursuit of the most diverse and talented professionals in the automotive industry, Dealership Marketing Services has named Mike Romano as a member of its Board of Advisors. Romano currently serves as Vice President of Dealer Strategy at Kelley Blue Book and Chief Operating Officer for CDMdata, Inc.
This addition marks the fourth major industry executive to join the company in the past four months, a strategy ensuring the company’s search engine marketing and optimization services are supported by specialized, knowledgeable and experienced industry leaders.
“We recognize all of the great accomplishments Mike has achieved throughout his career and recognize that his added perspective will maximize our potential to provide innovative solutions to dealerships nationwide,” said Todd Swickard, chief executive officer, Dealership Marketing Services. “His knowledge and understanding of dealers’ interests and needs to grow their business are paramount. We could not ask for a better person to sit on this Board.”
Romano is all too familiar with how to maneuver and gain an upper-hand in this demanding industry. Prior to joining Kelley Blue Book in 2003, Romano spent nearly four years with Autobytel developing and marketing new products for dealers generating millions of dollars in revenue. Romano also worked in business development establishing and maintaining relationships with large dealer bodies, spending the time to better understand their operational needs and how best to meet them. From 1993 to 2000 he built a foundation for better understanding the auto industry as a whole working with Nissan Motor Corporation and American Honda Motors.
“It’s comforting to have such a reliable and accessible individual as an integral part of our organization,” explained Mark Boyd, chairman of the board and executive vice president and director of strategic development. “Expertise and knowledge are building blocks to our success. With Mike’s counsel and the Kelley Blue Book name on board, the company’s ability to grow stronger is inevitable.”
Romano holds an MBA from California State University, Fullerton, and a Bachelor of Arts degree from California State University, Long Beach and a Minor in Marketing.
Dealership Marketing Services, Launches New Product to Compete against YellowPages.com
Columbus, Ohio – February 6, 2006 – In a bold move to challenge the online directory business, Dealership Marketing Services has announced its plans to launch AutoServiceandRepair.com to deliver traffic to automotive dealership service department web sites.
Differentiating itself from the likes of YellowPages.com, Superpages.com, and AnyWho.com, this new site has been developed with the consumer’s navigational preferences in mind, using a clean design and user-friendly online tools that link a customer to a dealership’s web site instantaneously. In addition, Dealership Marketing Services wants its clients to increase their Internet presence without incurring the enormous listing costs of other online directory providers. By maintaining competitive pricing initiatives, Dealership Marketing Services ensures that all dealers can make themselves available to a wider audience and consequently improve their return on investment.
This latest endeavor is a turning point in the automotive industry, and Todd Swickard, CEO of Dealership Marketing Services, explains that “YellowPages.com and other similar directory services are expensive commitments for automotive dealerships, and there is no accountability to measure results. We know that we can do a better job of driving traffic to AutoServiceandRepair.com, where consumers can quickly find an auto dealer’s service department.”
For more information about AutoServiceandRepair.com and opportunities to sign up for this innovative new service, dealers can visit Dealership Marketing Services at the 2006 NADA Convention and Exposition held in Orlando, Florida, February 11-14.
Dealership Marketing Services, Earns Corporate Certification as a Qualified Google Advertising Professional
Columbus, Ohio – January 5, 2005 – Dealership Marketing Services, has obtained corporate certification as a Qualified Google Advertising Professional. By proving its mastery in the utilization of Google’s AdWords technology, the company heightens its progressive approach to advertising and marketing client services via the Internet.
“AdWords certification has amplified Dealership Marketing Services’s capabilities immensely,” explains Founder and CEO Todd Swickard. The qualification program includes a comprehensive exam that each individual must complete before receiving recognition. The program ensures a level of performance and proficiency with managing large Google AdWords accounts. “Our clients are entitled to online advertising campaigns that result in success, and by obtaining corporate certification, we have enabled ourselves to fulfill this objective effectively.”
Swickard was one of the first executives in the search engine marketing industry to gain certification as a Google Advertising Professional. With the decision to push for the same achievement on a corporate-wide level, he has positioned Dealership Marketing Services as a trend setter in the Internet marketing sector.
Dealership Marketing Services, Names Interactive Marketing Pioneer Todd Riley Vice President of Marketing and Strategic Partnerships
(PRLEAP.COM) Columbus, OH - Dealership Marketing Services, a leading automotive internet marketing firm, has named Todd Riley Vice President of Marketing and Strategic Partnerships. Riley joins the company after 5 years with Volkswagen of America. His major focus will be to help position Dealership Marketing Services to capitalize on the explosion of local search marketing. He will also draw on his unique past experience to generate strategies and programs to help OEM and Dealer partners alike.
At Volkswagen, Riley held the title New Media and eMarketing Manager overseeing all interactive marketing channels, including interactive media, lead procurement, and all content for Volkswagen’s consumer websites and interactive marketing in North America. During his tenure at VWoA, Riley was instrumental in growing the online media program 2,000% and produced numerous award-winning interactive marketing campaigns, including the recent “120 Not So Standard Feature Films” campaign, which was a product of Arnold Worldwide in Boston. Riley also developed VWoA’s industry leading Lead Marketplace Program in coordination with Proxicom, Inc.
Prior to Volkswagen, Riley worked for several major agencies over his 15-year career, including DMB&B, FCB, BBDO and Jackson Dawson Communications. He has successfully helped market a variety of iconic brands, including Volkswagen, Cadillac, Levi’s and Clorox. Riley is considered one of the pioneers of interactive marketing, and his online experience dates back to 1994 when he managed the strategy and development of Cadillac’s first website.
“We are very excited to have Todd on board,” said Todd Swickard, President and CEO of Dealership Marketing Services. “His broad knowledge of the Auto Industry and marketing in general brings a new dimension to our company. His balanced understanding of how to build brands and capture customers online and offline is unique and will be a huge asset to our business partners.”
“I have been watching Todd for several years as he built programs to drive qualified leads to VW Dealers. That work has obviously paid off for Volkswagen, as VW dealers have ranked Volkswagen’s online buying program #1 in satisfaction 3 of the last 4 years, according to JD Powers & Associates AutoShopper Study,” said Mark Boyd, Chairman and Executive Vice President of Dealership Marketing Services.
Automotive E-Commerce and Technology Guru Mark Boyd is Named Executive Vice President & Director of Strategic Development for Dealership Marketing Services
Columbus, Ohio – October 15, 2005 –Dealership Marketing Services, a leading automotive internet marketing firm, has named Mark Boyd as the company’s new Executive Vice President and Director of Strategic Development. Renowned in the automotive e-commerce world for his unprecedented success at Dealix Corporation and Chrome Systems, Inc., Boyd has an impressive history and expertise in the automotive technology sector that will help Dealership Marketing Services empower auto dealers through search engine marketing and search engine optimization technology. Boyd also joins the Dealership Marketing Services board of directors and will serve as its Chairman.
“We are really fortunate to have Mark as a member of our executive team,” exclaimed Todd Swickard, Dealership Marketing Services Founder and CEO. “He provides extensive knowledge gained through years of valuable experience, and his presence brings an exciting new dimension to our organization. Mark will also be a tremendous asset to our dealership customers in helping them sell more cars.”
Previously employed as Executive Vice President of Strategy, Mergers and Acquisitions, and Business Development for Dealix Corporation, Boyd contributed to that company’s historic partnership agreements and strong customer approval rating. Co-founding the company now known as Chrome Systems, Inc., in 1986 and serving as a director and executive vice president, Boyd has been a consistent leader and innovator in automotive-related advertising, marketing, sales, and business development.
Swickard characterizes Boyd’s arrival at Dealership Marketing Services as “a thousand steps in the right direction. Mark’s pure ingenuity and polished skills will definitely help our company continue to advance as an industry leader.”
Dealership Marketing Services Launches One-of-a-Kind Marketing Power Reports
COLUMBUS, Ohio – September 22, 2005 – Dealership Marketing Services, a leader in the automotive advertising services industry, is revolutionizing the way dealerships track the success of their marketing endeavors by releasing Marketing Power Reports. This new proprietary technology provides its users with real-time results while eliminating the need to proxy a site.
Todd Swickard, the founder and chief executive officer of Dealership Marketing Services, states that “this is the first time industry professionals are able to view their marketing dollars at work, thereby creating a tangible return on investment.” Marketing Power Reports implement essential real-time feedback through ROI assessments, a Lead Dashboard, and Trend Reporting, which offer clients up-to-date insight on the company’s success. “By launching this cutting-edge product,” adds Swickard, “we ensure that our customers are equipped with the means to begin satisfying all of their advertising needs.”
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Search Engine Programs
